Dream Big Dreams… a process can help make them happen!

Process, process process… everyone has a process. What is a process?

Well, years ago I absorbed a saying from one the greats in the insurance world by the name of Ben Feldman. (Don’t worry, this post has absolutely nothing to do with life insurance, but it does have everything to do with increasing the probability of your achieving your life goals and objectives). The late, great, Ben Feldman once said, “if you have a problem, make it a process, and then you won’t have a problem.”

So what is a process? A process is a repeatable sequence of predictable actions that change a known undesirable condition to a predictable, hopefully more desirable condition.

I think a majority of Canadians have a problem; a big problem. This problem is that many Canadians have not spent the time moving through the process of planning for their financial future with a professional. I’m not talking about filling out a risk tolerance questionnaire with the mutual fund advisor at the bank, or completing an insurance analysis with your insurance agent at your kitchen table. I’m talking about big picture thinking; getting a clear understanding of where you are today and where you want to be in 20 (or 30, or 40) years from now, and then figuring out if you have the capital resources to do what you want to do!

If there’s one thing I like to do for clients, it’s solve their problems. What we’ve done at Fransen Financial is take the ‘problem’ and turn it into a ‘process’ for our clients. And guess what? It’s no longer a problem! Simple.

Our process takes a ‘whole wealth’ approach to your retirement plan and will answer your most important retirement planning questions:

“When will I be able to retire?”
“How much can I spend?”
“How much do I have to save?”
“What rate of return do I need to earn?”

We call it the “6 Steps to Your Financial Future” process and it draws on our 19 + years of experience and proven financial planning strategies. Our goal is to make sure we address our clients most pressing concerns and to make certain that we not overlooking the details when it comes to your big picture thinking! And good news; we are also committed to making the planning process as easy as possible. There are a lot of moving parts in this vehicle, and we do our best to make sure the well oiled machine remains on track. We do the tune ups, we do the oil changes, we replace the parts when they get worn out. You simply drive the bus.

Do yourself a favour and make a date with a CFP® who is planning focused, not product driven. One who follows a repeatable sequence of predictable actions that can change a known undesirable condition into a predictable, hopefully more desirable condition.

I’ll leave you with one final piece of advice from Ben Feldman, something he’d often scrawl on to $1 dollar bills and then hand to new employees:

Dream Big Dreams

Until next time, continue to live for today, but plan for tomorrow!



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Aaron Fransen   CFP® , CHS, CPCA   |   CERTIFIED FINANCIAL PLANNER®, Investment Advisor   |   Suite 203 - 15350 34th Avenue, South Surrey, BC V3S 0X7   |   Tel: 604.531.0022