Keep Calm and Carry On

Emotional Rescue

As English rocker Mick Jagger so nicely put it “I’ll be your savior, steadfast and true. Let me come to your emotional rescue”. Well I can’t sing, and I can’t dance, but perhaps I can come to your emotional rescue during these difficult times.

Investors are being assaulted by negative news, radio, online media and newspaper reports day in a day out. This can understandably lead to an emotional roller coaster; you’re up, you’re down, and you’re probably scared (and possibly screaming). The most tempting thing to do at this point is, well, something! Buy! Sell! Just do something, anything, to make it better!

Financial professionals have a term for that kind of rash action: “financial suicide”. A decision made in panic is usually a bad one, and one you’ll probably come to regret.

So What to Do?

The solution is to remain calm. Easier said than done, I know. But that’s why I’m here; to provide the advice that has seen hundreds of clients through tough times like these. This is what I’ve learned after riding through other rough periods:

  • What goes up, must come down
  • Buy low and sell high – now is not the time to sell
  • The best investment opportunities occur after down periods
  • Recessions “trim the fat” from the system

Not everyone suffers during a recession – stay calm and logical and you will come out ahead. As the English so aptly put it:


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Aaron Fransen   CFP® , CHS, CPCA   |   CERTIFIED FINANCIAL PLANNER®, Investment Advisor   |   Suite 203 - 15350 34th Avenue, South Surrey, BC V3S 0X7   |   Tel: 604.531.0022